Client: Kim
Before & Process:
After:
Kim works in outside sales for a very successful corporate housing company. She works with customers in various types of businesses, so she knows that she needs to dress for each customer’s industry. Her image goals are to make certain that her overall appearance is “tailored and professional, yet sophisticated and chic.”
Appearances do count, especially in business! Within seconds of meeting someone they will decide our socio-economic status, level of education and whether or not they want to do business with us.
For Kim, a softer palette of cool-based colors worked best for her: navy, grey, off white, chocolate brown, denim blue, rose, and tans. None of these softer colors takes away from her business strength!
As you can see in her portraits, we dressed her for a less formal industry/customer in mind. The less intense colors compliment her own coloring and bring out her best. She does look tailored, put together, and up-to date.
Know your customer, their industry dress codes, your company brand, and your own sense of style. Where the three meet is how you should look!
Here’s Kimberly had to say about her consultation:
The ‘One’ thing I learned was… what to wear while going out to call on different industries for appointments.
Your tenacity and insights were very appreciated and I look forward to using my new knowledge to enhance my image.
— Kim